Last Updated: October 2025

This Privacy Policy describes how Troll Tech Ltd and its subsidiary HoyCall Ltd (collectively "we", "us", or "our") collect, use, and protect your personal information when you use our services.

1. Introduction

Troll Tech Ltd provides general technology services including software development and consulting. HoyCall Ltd, our subsidiary, specializes in AI-powered voice agent services. This Privacy Policy applies to all services provided by both companies.

By using our Services, you agree to the collection and use of information in accordance with this policy. The personal information that we collect is used for providing and improving our Services. We will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms of Service, unless otherwise defined in this Privacy Policy.

2. Information Collection and Use

2.1 Information We Collect

We may collect several types of information for various purposes:

2.1.1 Personal Information

While using our Services, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include:

Name and contact information
Email address
Phone number
Company information
Billing address

2.1.2 Voice Data (AI Services)

When using HoyCall Ltd's voice agent services:

Voice recordings and transcripts of calls
Call metadata (duration, time, date)
Phone numbers (with appropriate consent)
Customer interaction data

2.1.3 Usage Data

We may also collect information on how our Services are accessed and used. This may include:

Your device's IP address
Browser type and version
Pages visited and time spent
Unique device identifiers
Diagnostic data

3. How We Use Information

We use the collected data for various purposes:

To provide and maintain our Services
To process voice agent interactions (HoyCall Ltd)
To notify you about changes to our Services
To provide customer support
To gather analysis or valuable information to improve our Services
To monitor the usage of our Services
To detect, prevent and address technical issues
To fulfill legal and regulatory requirements

4. Legal Basis for Processing (UK GDPR/Data Protection Act 2018)

We process your personal data under the following legal bases:

Contract: Processing necessary for the performance of our services contract
Legitimate Interests: Processing necessary for our legitimate business interests, balanced against your rights and freedoms
Consent: Where you have given explicit consent (e.g., certain marketing activities)
Legal Obligation: Processing necessary to comply with legal requirements

5. Data Sharing and Disclosure

5.1 Service Providers

We may employ third-party companies and individuals to facilitate our Services, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

5.2 Business Transfers

If either Troll Tech Ltd or HoyCall Ltd is involved in a merger, acquisition, or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.

5.3 Legal Requirements

We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

6. Data Retention

We will retain your Personal Information only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to:

Comply with our legal obligations
Resolve disputes and enforce our agreements
Maintain records for business and tax purposes

Voice recordings from AI Services are retained according to regulatory requirements and client agreements.

7. Data Security

The security of your data is important to us. We strive to use commercially acceptable means to protect your Personal Information, but no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your Personal Information, we cannot guarantee its absolute security.

8. Your Data Protection Rights (UK GDPR)

You have the following rights under UK GDPR:

Access: Request access to your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your personal data
Restriction: Request restriction of processing
Portability: Request transfer of your data
Object: Object to processing of your personal data
Withdraw Consent: Where processing is based on consent

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). To exercise these rights, please email sigve@hoycall.com.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside the UK where data protection laws may differ. We will take steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy, including using appropriate safeguards such as approved contractual clauses where required.

10. Cookies and Tracking Technologies

10.1 What are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us provide you with a better user experience by remembering your preferences and enabling certain website functionality.

10.2 Types of Cookies We Use

Essential Cookies (Always Active)

These cookies are necessary for our website to function properly and cannot be turned off:

User Preferences: Remember your cookie consent choices and user interface preferences
Security: Enable secure areas of our website and protect against fraudulent activity
Session Management: Keep you logged in during your visit

Analytics Cookies (Requires Consent)

These cookies help us understand how visitors use our website:

Google Analytics: Collects anonymous usage statistics
Performance Monitoring: Helps us identify and fix technical issues

Marketing Cookies (Requires Consent)

These cookies are used for advertising and remarketing purposes:

Facebook Pixel: Tracks conversions and enables targeted advertising
Reddit Pixel: Measures advertising effectiveness

10.3 Your Cookie Choices

When you first visit our website, you'll see a cookie consent banner with the following options:

Accept All: Allows all cookies including analytics and marketing
Reject All: Only essential cookies will be used

10.4 Managing Your Cookie Preferences

You can change your cookie preferences at any time by:

Clearing your browser's stored data (this will show the consent banner again)
Using your browser settings to block or delete cookies
Contacting us to reset your preferences

11. Children's Privacy

Our Services do not address anyone under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so we can take appropriate action.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to email sigve@hoycall.com.

Troll Tech Ltd
Registered in England and Wales
Company Registration Number: 15097331
Registered Office: 10 Barton Fields Road
Oxford
OX3 9FQ

HoyCall Ltd
Registered in England and Wales
Company Registration Number: 16470742
Registered Office: 10 Barton Fields Road
Oxford
OX3 9FQ
A subsidiary of Troll Tech Ltd